Chanel's Snowboard Rests At The Pinnacle of Label-Whoredom, But Is Somehow Endearing

This may offend you, this may dazzle you, but one thing is for certain: Chanel may be moving into unfamiliar waters. Somehow this whole economy thing has made certain high-end labels feel a need to try and make the healthy transition from being "simply high-end labels" (as if that was something to sneeze at) to becoming lifestyle brands.

No, I'm not arguing in any way, shape, or form that this is an unwelcome transition or anything, but history, much less practicality, has shown that usually in times of downturn, its best to tone things, well, down.

Granted, all arguments aside, Chanel has managed to muster up a great product here. Their snowboard, unequivocally intended to be interpreted as a luxury item, has a minimalist organic aesthetic that is oft-ignored by champion snowboard companies today. Naturally, as you would suspect, no legitimate snowboarder would ever actually invest in this product for performance or longevity but Chanel's snowboard manages to evoke an endearingly novel appeal to it that cannot be denied... You know, like the Hermes and Gucci bikes? Yeah, something like that, except with a dangerously low dose of priss in comparison.

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